1.A funny thing happens in real estate. When it comes back, it comes back up like gangbusters.
2.The problem with real estate is that it’s local. You have to understand the local market.
3.Real estate is my life. It is my day job, if you will. But it consumes my nights and weekends, too.
4.I view real estate as the most intriguing opportunity that I’ve seen in my business lifetime.
5.Perhaps the secret to making a billion dollars in real estate is that there is no secret.
6.Buy on the fringe and wait. Buy land near a growing city! Buy real estate when other people want to sell. Hold what you buy!
7.Buying real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy.
8.Real estate investing, even on a very small scale, remains a tried and true means of building an individual’s cash flow and wealth.
9.Real estate is the best investment for small savings. More money is made from the rise in real estate values than from all other causes combined.
10.In real estate, you make 10% of your money because you’re a genius and 90% because you catch a great wave.
11.Real estate practice is not about selling or buying a home. It’s about representing your client’s greatest asset to your client’s greatest benefit.
12.Now, one thing I can tell everyone is to learn about real estate. Repeat after me: real estate provides the highest returns, the greatest values and the least risk.
13.I will forever believe that buying a home is a great investment. Why? Because you can’t live in a stock certificate. You can’t live in a mutual fund.
14.Buy real estate in the areas where the path exists and buy more real estate where there is no path. But you can create your own.
15.Real estate is like Jack and the Beanstalk’s goose that lays golden eggs. It’s something that pays you month after month, whether you are working or not.
16.The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
17.Every sale has five obstacles: no need, no money, no hurry, no desire, no trust.
18.Everyone wants a piece of land. It’s the only sure investment. It can never depreciate like a car or washing machine. Land will only double its value in ten years.
19.To be successful in real estate you must always, and consistently, put your clients’ best interests first. When you do, your personal needs will be realized beyond your greatest expectations.
20.Before you start trying to work out which direction the property market is headed, you should be aware that there are markets within markets.
21.Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes, and see what they see within the first eight seconds.
22.If you don’t own a home, buy one. If you own a home, buy another one. If you own two homes, buy a third. And lend your relatives the money to buy a home.
23.Don’t beat yourself up. Some transactions will naturally go smoothly, and others are a month of challenges. Learn what you can from each transaction, move on, and start the next one.
24.You must learn that selling is not selling; it is providing and the key to providing is knowing in advance what to provide.
25.In any market, in any country, there are developers who make money. So I say all of this doom and gloom, but there will alway be people who make money, because people always want homes.
26.Not following up with your prospects is the same as filling up your bathtub without first putting the stopper in the drain.
27.The ownership of a home, the feelings of independence that comes with the possession of a bit of the earth are among the most powerful incentives to high civic interest and usefulness.
28.The house you looked at today and wanted to think about until tomorrow may be the same house someone looked at yesterday and will buy today.
29.The bottom line: investing in real estate is smart because property is tangible. People always have, and always will, need shelter. This means it is very unlikely that our need for shelter (ie: buying or renting homes) will ever go away.
30.Real estate is a fast-growing, exciting field that offers almost unlimited income potential to a person who is willing to work hard and to learn the special features of this very interesting business.
31.Every person who invests in well-selected real estate, in a growing section of a prosperous community, adopts the surest and safest method of becoming independent, for real estate is the basis of wealth.
32.Real estate sales was perfect training for the experience to go into public life because you learn to accept rejection, learn to meet new people, learn to work with people, and find common ground. That’s the way you sell houses…that’s also the way you win over a constituency.
33.In the real estate business you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably than any other profession that I know of.
34.Real estate is an imperishable asset, ever increasing in value. It is the most solid security that human ingenuity has devised. It is the basis of all security and about the only indestructible security.
35.In my experience, in the real estate business past success stories are generally not applicable to new situations. We must continually reinvent ourselves, responding to changing times with innovative new business models.